Find My Customers Get your report

Customer research for small business owners

Find out who your best customers are, and where to find more of them.

Answer a short form about your business and get back a plain-language PDF report. It covers your best customer segments, who they are, where they live, what they care about, what media they use, and how they buy. It also includes ready-to-use audience settings for ads on Google and Meta.

Get your report See what's inside

One-time purchaseBuilt on U.S. government dataWritten for owners, not marketers

Sample report page, Executive snapshot: a plain-terms summary of a mobile dog groomer's customers, local competition, and biggest opportunity.
A real page from a sample report, shown at phone size.

How it works

Three steps from questions to answers

  1. Tell us about your business

    Fill out a short form about what you sell, where you sell it, and the customers you have today.

  2. Pay once

    Check out securely with Stripe. It's a one-time purchase, not a subscription.

  3. Get your report

    Your report is built for your business and delivered as a PDF, usually within minutes.

What's in the report

Everything you need to know about your customers, in plain language

Each report is built for your business, your location, and the customers you want to reach.

  • Your best customer segments

    The groups most likely to buy from you, ranked, including the ones you aren't reaching yet.

  • Who they are

    Demographics like age, household income, education, and home ownership, compared with the area around you.

  • What they care about

    The interests and values that set your customers apart from everyone else.

  • Where they are

    The top metros and local areas where your kind of customer is concentrated.

  • What media they consume

    What they search for, what they follow, and where you can reach them.

  • How they buy

    How people shop for what you sell, and how often they buy.

  • Ready-to-use ad audiences

    Audience settings you can copy into Google and Meta ads: ages, locations, interests, and keywords.

Sample report page, Ready-to-build ad audiences: Meta audience cards listing platform, age range, estimated audience size, and interests to target.
Sample page: ready-to-build ad audiences.

Sample pages

See what a report looks like

These are real pages from sample reports for three different kinds of business, shown at phone size.

Swipe to see more pages.

  • Sample report page, Where they are: a plain-terms summary ranking the top metro markets for a skincare brand.
    Where they areSkincare brand: the metros to prioritize, and why
  • Sample report page, Where to grow next: a ranked table of metro markets with scores, estimated searches per month, and reachable audience.
    Where to grow nextMobile dog groomer: metros ranked by fit, search demand, and reach
  • Sample report page, What they consume: search demand and standout interests for a specialty coffee roaster's audience.
    What they consumeCoffee roaster: searches, interests, and where to find the audience
  • Sample report page, What they care about: how a skincare brand's audience interests line up with its positioning.
    What they care aboutSkincare brand: the interests that set the audience apart

Where the numbers come from

Public data you can trust, with every estimate clearly labeled

Your report starts from U.S. government data. We add estimates of search demand and ad reach, and we tell you which numbers are which.

  • U.S. Census Bureau: American Community SurveyPopulation, income, education, home ownership, and age, down to the neighborhood level.
  • U.S. Census Bureau: County Business PatternsHow many businesses like yours operate in your area.
  • Bureau of Economic Analysis (BEA)Regional income.
  • Bureau of Labor Statistics (BLS)Local wages and jobs.
  • Estimated search demand and ad reachHow often people search for what you sell, using Google Ads keyword data, and roughly how many people you could reach with ads.

Every number carries a label

Measured

Straight from the source

Figures taken directly from government data, like population and household income.

Estimated

Modeled, not counted

Figures like search demand and ad reach. Use them as a rough size, not an exact count.

Suggested

Our recommendation

Ideas based on the data, like which audiences to test first.

FAQ

Common questions

Who is this for?

Small business owners who want to know who their best customers are and where to find more of them. You don't need any marketing background. The report is written in plain language for owners, not marketers.

How long does delivery take?

Your report is usually delivered within minutes of checkout.

What data does the report use?

Public U.S. government data from the Census Bureau (American Community Survey and County Business Patterns), the Bureau of Economic Analysis, and the Bureau of Labor Statistics. We add estimated search demand, based on Google Ads keyword data, and estimated ad reach. Every number in your report is labeled as measured, estimated, or suggested, so you know which is which.

Are the numbers guaranteed?

No. Government figures are reported as published. Estimates and suggestions are directional: they point you in the right direction, but they aren't promises of results.

Can I get a refund?

No. All sales are final and we don't offer refunds. Please look through the sample pages above before you buy.

How do I contact you?

Email us at [email protected].

Stop guessing who your customers are.

Answer a few questions about your business and get a plain-language report on who to reach and where to find them.

Get your report